Piano City Milano 2025
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A system of animations and a newly designed website for Milan's unique classical music festival.
Motion design
UX/UI
Web development
Piano City
Milano
is a live music event that since 2011 brings free piano concerts to the city's squares, streets,
theaters and private houses.
Created in collaboration with Comune di Milano, its goal is to spread the popularity of piano
and classical music.
The 2025 visual identity for the festival, created by Zetalab, was designed around animation and
motion, to emphasize the connection and synesthesia with live music's tempo.
Pianos and keys get mixed with key city landmarks in a ever-flowing animation based on masks and
gradients.
I took care of the motion design and animation for the campaign videos, and created the new Piano City Milano website and digital program.
The set of animations we created were used as intro and background for various concerts of the festival.
The ads for Pianocity Milano were shown on the main advertisement screens around Milan and through a specific social media campaign.
We designed and developed a new website for the festival, where users can browse through the concerts and main events.
