An escape room created for the 30th anniversary of the Fall of the Berlin Wall and
hosted by Polo del '900 in Turin and by Triennale Teatro Milano,
where the visitors play the role of citizens of a fictional State (inspired by DDR)
and have to deal with the paradoxical rules imposed by the institutions.
Together with Chi è Chi, Wer Ist Wer was nominated in the 2021 ADI Design Index catalogue.
▶ What I did
I was in charge of the design for the visual identity of the project and for the promotional campaign for the escape room, the creation of the props and the UX/UI design for the desktop application.
A project by We Are Müesli.
Designed in 2019 - 2020.
Scroll down to see the project
Video trailer by Marco Ligabue.
The first installation of the escape room, in the underground rooms of Polo del '900 building, in Turin.
Wer Ist Wer was then hosted by Triennale Teatro Milano as Wer Ist Wer Z, a live-streaming escape room experience.
Live performer: Laura Finozzi.
Wer Ist Wer featured a series of fake advertisement videos, conceived as dystopian renditions of ads from the 50s and 60s.