Co-op
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A vibrant visual identity for a gamer-oriented digital angency.
Visual design
Art direction
Web design
In 2022 the Swedish e-commerce agency once known as Dahlquist became
CO-OP
and started a rebranding process. The company wanted a visual look that could
stand out from the rest of the digital agencies, and asked me to design
a retro-gaming inspired brand identity.
The logo and the website that resulted from the collaboration dig
deep into the synthwave aesthetics, and try to
find an alternative to the traditional corporate look.
As visual design consultant, I was in charge of the art direction of the rebranding, the design of the logo and the website.
The logo was designed for three readability levels: fully colored, with a flat color, and a simplified version for smaller sizes.
The main inspiration for the visual elements of the logo comes from sci-fi movie titles of the 80's like Tron or Blade Runner.
I rendered the neon and synthwave aesthetic of the brand with references to retro-computing and bold, RGB-colors.