CO-OP

{ branding, logo design }

CO-OP

In 2022 the Swedish e-commerce agency once known as Dahlquist became CO-OP and started a rebranding process. They wanted something that could stand out from the rest of the digital agencies, and they asked me to design a retro-gaming inspired brand identity.

The logo and the website that resulted from the collaboration dig deep into the synthwave aesthetics, and try to find an alternative to the traditional corporate look.

▶ What I did

As visual design consultant, I was in charge of the art direction of the rebranding, the design of the logo and of the assets for the website.

Designed in 2022.

Scroll down to see the project

The horizontal lines that cut the logotype and the grainy pink gradient were inspired by famous 80's sci-fi movie titles (Tron, Blade Runner).

I also designed a monochromatic and a less detailed versions of the logo, to be used in print and in small scale use cases.

With the new logo also came the new visual identity of the website, for which I designed most of the visual assets.